Web Design Blog

SEO help – when adding content to your WordPress website

Say you want to add more content to your WordPress site and out of habit you create a new page that you then add to the menu.

Consider using Posts instead of Pages. There’s a real advantage to that!

What you can do with posts is create tags, located in the right column of editing screen. A tag is becomes linked keyword phrase, and can consist of one or more words, I would limit it at 5 maybe.

You then drag the WP tag widget  in your sidebar, footer or other widgeted area. What you end up with basically, is a whole bunch of linked keyword phrases linking to that post.

For example, you’re doing a post on eco resorts in Costa Rica, in the tags you enter “costa rica eco lodges” and maybe a few others for Costa Rica, such as Costa Rica Eco Tourism, Costa Rica Eco Resorts, etc.., because you can have as many tags for a post as you want.

You can also use previously used tags from other posts by clicking on “Choose from the most used tags”, and if someone clicks on that tag, they see a list of posts that refer to that tag instead of just one post. All good SEO stuff.

WooCommerce Product Tags

WooCommerce allows tags for their products as well, so create a bunch of keyword tags on each of your products, then under Appearance > Widgets choose the WooCommerce Product Tags widget and drag it into your sidebar of footer.

Where is the best place to put your tags widget?

Depending on how many tags you’ve created, you want to put it so it doesn’t distort your look and feel of the website. If you don’t have a ton of them, try it out in the sidebar first. Unfortunately the WordPress Tag Widget doesn’t allow for a limit of number of tags to display but if you really need that, there might be a special plugin for that, that gives you more control.

If you have a lot of tags, a good place to put them is below the footer. Most likely there is no widget area in that spot, but you can add a new widget area there in the theme template, Feel free to ask me for help on that or look on Google for now. I will create a separate post for that soon.

If you have many tags (linked keyword phrases)  say over a 100 , it might not look good anymore in ANY location, so what you do then is in CSS you make the font smaller, and maybe the line height as well, so they take up less space. You can even opt to not to display them at all with CSS and if you do this, when you look in the html of the page, they are all still there! A bit of a dubious practice, I know, so decide for yourself whether you want to do this or not.

Tag Cloud

To sum it up in just a few words: All the tags showing up in a widget area are called a tag cloud, which is a bunch of key phrases or words linked to their posts.

The WordPress tag widget is located in the Widgets under Appearance > Widgets and comes standard with all WordPress sites. No plugin needed.

Specific plugin post types might come with their own tags widget as well, so look for that.

Tags are only available for “post” types of content, such as Posts, Products, Directory Listings, and other post types that come with certain plugins, even some gallery style posts, as those are all considered a form of Post in WordPress technology.

How to set up a single post as a menu item in WordPress

When you go to Appearance > Menus, you will see a choice of 3 types of links: Pages, Categories (including product, slideshow and other categories that come with a plugin or theme) and Custom Links.

What you don’t see, unlike with Pages, is a list of Posts. This is because many websites have so many posts, the list would be too long.

Not to worry, you can still add a menu link for one particular post as if it were a page.

Use Custom Links for that. To find the link of that post, go on your website and find it under the Post category you have set up, or in the Admin go to Posts, find the right Post, and click on Preview and copy the URL of that Post. Then paste it in the Custom Link area and give it a menu item title.

Google loves Posts!

For some reason Google seems to love my posts more than my pages, maybe because Posts are considered fresh and new and not as static as a real page, such as the About Us page that normally stays the same.

Whenever I add a new post on this website, Google indexes it instantly and even shows it below my listing in the search results.

When creating a post, leave the template choice as is, don’t choose blog or all of your posts will get listed on that page (I think, I need to double check that).

Use Featured Image for Post for Additional SEO

I recommend using the “featured image” option in all your posts, with keywords in the alt and title tag. Not only does this look really nice, it’s another opportunity for keywords! 🙂

Hiding the tags at the top or bottom of each Post in WordPress

Some themes will show all the tags of a particular post either at the top or on the bottom of your post. If you have many tags, it could become confusing for the viewer or it just doesn’t look right.

Depending on the theme you chose, take a look at your theme options to see if you can hide them. Otherwise contact me and I can hide them for you by going into the code or functions of your website.

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